Why Distribution Channel Strategy?
This service aims to facilitate the evaluation of various channels of distribution available to the brand owners and choose the ones that best fit their overall brand strategy.
Distribution channel strategy confirms to the needs of Brand owners and Manufacturers:
- Who are in the process of launching a brand or setting up a distribution channel for their brands/products
- Who would like to expand or rationalize their existing distribution channels in-line with their current business and financial goals
- Who are looking at re-launching or re-positioning their brands in line with their current business goals
Why Integrated Retail?
Integrated Retail carries out Distribution Channel Retail Strategy based on the following strengths:
- Large team with over 200 man-years of retail operations and business experience
- Successful implementation track record of similar projects
- Constantly updated repository of best business practices in retail from across the world
- Data bank of benchmark retail performance data
- Access to macro-economic data impacting overall retail and consumer businesses