Retail Strategy Planning
Why Strategy?
To define the business idea and validate the same through:
- Market entry strategy
- Market positioning strategy
- New concept development
- Business feasibility analysis
For Whom?
Strategy Planning service caters to the needs of:
- Entrepreneurial retail venture
- Organizations planning to foray into the retail arena
- Manufacturing companies with retail business ideas
- Existing traditional retail businesses trying to reinvent themselves
How?
A series of activities are required to frame a strategy. These include:
- Management interviews
- Organization assessment
- Segment analysis
- Competitive performance analysis
- Customer research
- Capturing target segments ‘Share of Mind’
- Analysis of different format options
- Analysis of merchandise mix
- Analysis of various price points
- Rollout plan
- Business feasibility plan
Why Integrated Retail?
Integrated Retail carries out Strategy Planning based on the following strengths:
- Large team with over 200 man-years of retail operations and business experience
- Successful implementation track record of similar projects
- Constantly updated repository of best business practices in retail from across the world
- Data bank of benchmark retail performance data
- Access to macro-economic data impacting overall retail and consumer businesses
For more information about our Product & Services Contact Us today.
Click Here for a Free Business Analysis from Integrated Retail.
